Kellogg Company, Battle Creek, MI, has unveiled several new breakfast products to meet the changing needs and preferences of many of its consumers, including Special K Nourish hot cereal and bars.
 
“Special K Nourish hot cereal and bars are specifically designed for people who are seeking positive nutrition to help manage their weight,” said Doug VanDeVelde, senior vice president, Kellogg Morning Foods. “These consumers are focused on eating better, not just eating less.”
 
When considering a nutritious breakfast, 54% of consumers think fiber is important and 49% think protein is important, according to Compass Eating Database. Special K Nourish hot cereal features a unique whole grain blend, including quinoa, oats, barley and wheat, and each serving provides 8 grams of protein and 5 grams of fiber.
 
This is the first-ever hot cereal from Special K in the U.S. and it debuts in three flavors: maple brown sugar crunch, cranberry almond, and cinnamon raisin pecan. Nourish hot cereal comes in a two-pack of single-serve cups that can be quickly prepared stirring in hot water or by adding cool water and heating in a microwave. Nuts and fruit are provided in a removable cap and can be stirred into the hot cereal for a delicious taste experience.
 
Nourish nutrition bars provide 5 grams fiber and 8 grams protein and each bar is made with premium ingredients such as quinoa, fruit, nuts, and seeds. They debut in dark chocolate nut delight, cranberry almond, and lemon twist flavors.
 
Other new breakfast foods from Kellogg include:
·       Pop-TartsGone Nutty toaster pastries debut in two varieties: peanut butter and frosted chocolate peanut butter.
·       Raisin BranHealthy Heart Omega 3 cereal – 5 grams fiber and heart-healthy whole grain with omega-3 oils and two scoops of raisins in every box.
·       Special K Multigrain cereal – The newest addition to the Special K line features lightly sweetened toasted rice and the benefits of multi-grain flakes.
·       Kashi GOLEANVanilla Graham Clusters cereal feature graham pieces, Seven Whole Grain honey puffs and naturally sweetened vanilla granola clusters and provide 9 grams of fiber and 11g protein.
·       Kashi Heart-to-Heart cereal adds new nutty chia flax variety, made with naturally sweetened barley and oat O’s, plus flax, chia seed and walnuts.